Don Dillon follows up from his book Better Business Agreements: A Guide for Massage Therapists to discuss 5 myths that may impede your ability to make a good business agreement.  Don includes information not contained in the book, and emphatically argues why a poor agreement can cost $1000’s of dollars to both clinic owner and associate.  Replay

Don Dillon, RMT is the author of Better Business Agreements and Charting Skills for Massage Therapists.  He’s presented in Alberta, Saskatchewan, Ontario and New Brunswick.  Over 50 of his articles have been published in industry publications including Massage Therapy Canada, Massage Therapy Today, AMTA Journal, AMTWP Connections, and various massage school and professional association newsletters.

Find and Keep Great Associates 

Jim Smyth will outline some of the key factors involved in bringing great associates into your clinic setting. He will speak about the need to define specific requirements, followed by the necessary steps up to and including making the final offer to the candidate of choice.   In addition, Jim will speak about how (and the need) to build strong working relationships with the new associate and all members of the existing team.  Replay 

Jim Smyth, RMT owns a large massage therapy clinic and fitness centre, contracting seven associates.  He supervised student clinic at Sir Sanford Fleming College for 5 years, and was the OMTA Chapter rep in Kawartha for seven years.  Jim also worked as part of the DAC assessment team in Peterborough for three years.

Masterful Marketing for Your Massage Business 

Is this you?  “I’m new to practice…how can I bring in more business?”  Or perhaps, “I live in a larger center with a lot of competing services for stress and pain.  How can I stand out?”  Are you wondering, “What are some of the most effective marketing tools for massage practitioners?”  If these are your questions, tune in to guests Paul Christopher and Barry Jenings in this week’s show.  Replay

Barry Jenings, RMT began teaching Myofascial Release Technique in 1993, He has taught graduate and/or undergraduate training for a number of massage/bodywork schools, and has trained over 3000 Massage Therapists, Chiropractors, Physiotherapists, Occupational Therapists, Naturopaths, MDs and Athletic Trainers. Barry has worked in a variety of clinic settings including rehab, physiotherapy, sports and naturopathic, and is the author of Marketing for the Holistic Health Practitioner.   Reach Barry at http://www.jenings.com/Paul Christopher, RMT and Marketing Coach, and presents his workshop “Marketing Massage” in Western Canada.  He has presented at various Massage conventions and his articles have been published in a number of trade publications.  Previous  to  attending  massage  school, Paul worked  in  marketing, advertising  and  management  with  Nike  and  Polaroid for  over 18  years.  Paul  owns  a home based-clinic  in  Victoria  B.C. and  in  order  to  learn  more  about  the  Spa  industry  works  at  one  of  Canada’s  leading resort spas Poets  Cove.  Reach Paul toll free in North America 1 866 480 4111.

Better Agreements: A Lawyer’s Perspective Lawyer Leanne Standryk will discuss common massage business questions regarding non-competition/solicitation clauses and the implications of employee-versus-contractor status.  Leanne can speak to common problems and contentious issues such as “How do I prevent an associate from taking clinic patients/clients to their new business location?” and “How can I retain my clients/patients if I decide to move/open my own clinic?”  Replay

Leanne Standryk, BA, LLB is an Associate Lawyer of Lancaster, Brooks & Welch.  Miss Standryk began her practice at LBW in family, civil, and labour and employment law.  Currently, she specializes in labour and employment law and has experience in advising management in matters of human rights, contract negotiation, wrongful dismissal, labour relations, and workplace privacy and risk management issues.

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