Having a web presence is essential for any business. Today, clients expect that any serious business has one; just like you are expected to have a business card. Yet, fewer than 10% of therapists have a website. So we’re going to focus on getting you online with a professional looking website. The focus of the broadcast series is to get you to…

Create your website in a week

Eric has co-produced hundreds of successful massage websites in conjunction with expert webmaster Paul Rochford. And through a series of five daily calls, they will help you create a professional looking website ready for the world to see within a week.

Each broadcast will be relatively short (30 to 45 minutes). You will be given a specific assignment to do each of the five days. Most tasks should take no longer than a half hour to complete and can be done while you’re listening to the broadcast.

You won’t be left on your own. Eric and Paul will answer any questions you have and guide you through the creation of your site. They’ll help you overcome any obstacles you encounter as you are doing the assignments. You can email your questions (or ask over the phone if you dial into the broadcast line) and they’ll answer them immediately.

It’s surprisingly easy and after going through the five broadcasts you won’t believe you’ve put it off for so long. Click the links below to participate in the live calls or to listen to the replays.

Day 1: Getting started - Monday, May 26th, 2PM EST
Find out why you must be on the web and discover how you can have a site live online within five minutes. Don’t believe it? Follow along and not only will you have your site live by the end of the broadcast, but you’ll have completed the first page of  what will become a five page website. (Replay is now available. Click the link above.)

Day 2. Building instant credibility and trust - Tuesday, May 27th, 2PM EST
Discover the two questions every visitor to your site will ask themselves and how to make sure you address them immediately so that the potential customer stays on your site. Today you’ll create the second page of your site.

Day 3. Creating a compelling “service menu” - Wednesday, May 28th, 2PM EST
In today’s broadcast, you’ll find out how to write descriptions of your services (and products) that are so engaging that your visitor is compelled to call you for an appointment. We’ll finish page three today.

Day 4. Avoiding bashful or boastful - Thursday, May 29th, 2PM EST
Most therapists understate their credentials and expertise. After all, how do you say, “I’m the best” without sounding arrogant or boastful? Discover how to communicate your expertise without turning visitors off as we complete page four of your site.

Day 5. Beyond the “brochure” - Friday, May 30th, 2PM EST
Today we tackle the creation of the “home page” to finish off your site. Now that you have a customer-generating website, we’re going to look at what additional pages and functionality you can add to your site to maximize its effectiveness. We’ll also look at how you can use your website to automate various mundane administrative tasks in your business, freeing your time up for other more important things. 

At the time of the broadcast, click on the link for that show and either listen to the broadcast on your computer via streaming audio (works even on dial up connections) or call into the phone number provided. You’ll be able to send in questions before or during the broadcast via the Q&A form on the broadcast page or ask question live over the telephone if you are dialled into the broadcast.

If you can’t make the call, it’s not a problem. Replays of each broadcast will be available within minutes after the show has ended.

Click here for more information on the FSMTA Conference and Tradeshow

Simply click the link below any speaker for more information or to attend any of these live broadcasts. This broadcast is simulcast: Attend via Phone or Webcast - it’s your choice! Replays will also be available shortly after the live broadcasts.

Soft Tissue Research That Will Revolutionize Chronic Pain Treatment with James Waslaski

Live Broadcast: Wednesday, May 14 at 8:00pm Eastern

Soft Tissue Research That Will Revolutionize Chronic Pain Treatments

Based on the incredible research recently presented at the Harvard Medical School on Myofascial Pain, and medical research studies found in archives dating back to 1946 on tendinitis versus tendinosis, you will hear about techniques that will change forever the way you approach myofascial pain, trigger points and tendon pain. Join James as he discusses some of the unique structural approaches to pain management, where you will discover what kinds of pain free multi-modality methods are available to learn for achieving immediate and permanent results for complicated pain conditions of the shoulder, elbow, forearm, hand and wrist.

James Waslaski worked 20 years as a paramedic, and in a trauma center, while teaching emergency medical courses, and studied pre-med in college prior to his massage training in Florida.  James served as Professional Relations Chair for Florida and received the 1998 FSMTA outstanding state service award.  He also served as AMTA Sports Massage Education Council Chair from 1993-1997 receiving the AMTA National Officer Award. He is a self published author and international lecturer who has pioneered deep pain free orthopedic massage, pain management, sports injury, and sports enhancement treatments. His unique structural and multidisciplinary bodywork approach has been taught throughout the United States, Ireland, London, Scotland, Canada, Costa Rica, Puerto Rico, Greece, Australia, and the Caribbean.  His seminars are being requested now in New Zealand, South Africa, Amsterdam, Holland, Italy, Egypt, Russia, and Dubai. James was the 1999 recipient of the FSMTA International Achievement Award.

James has presented at state, national and international massage conventions, as well as chiropractic conventions, osteopathic conventions, the college of sports medicine, the University of South Wales, the Olympic training center in Australia, and the osteopathic and manipulative massage therapy convention in London. His audience consists of Massage Therapists, Physical Therapists, Occupational Therapists, Athletic Trainers, Osteopaths, Chiropractors, Nurses, and Physicians.

He has worked with collegiate, professional and Olympic athletes, including the 1996 Olympic Games and the New York Yankees, and has published articles, books, manuals, and a series of DVDs on sports injuries, chronic pain, and complicated orthopedic conditions. James has also produced a powerful motivational audio series, highlighting success strategies of leaders in the wellness industry, to help guide massage therapists to their true spiritual blueprint for success. James has been working with a major publishing company to publish Advanced Clinical Massage Therapy-A Structural Approach to Pain Management with hopes to bridge the gap between all health care providers throughout the world. James is being inducted in 2008 into The Massage Hall of Fame.  You can reach James through his website at www.orthomassage.net.

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Massage for Elders and Those at the End of Life: an Introduction to Compassionate Touch with Ann Catlin

Live Broadcast: Wednesday, May 21 at 8:00pm Eastern

Massage for Elders and Those at the End of Life: an Introduction to Compassionate Touch®

Massage is finding an accepted place in care settings and represents a wave of potential growth for massage therapists. Compassionate Touch® is a therapeutic modality created specifically for our elders and the ill or dying person to enhance the quality of life. In this presentation Ann will introduce you to these special populations and the unique knowledge, skills and sensitivity needed to serve them. Ann will also touch on the knowledge of the system and how to navigate it to help you succeed in expanding your practice to long term care settings.

Ann Catlin, LMT, OTR is the director of Compassionate Touch®. For 25+ years, Ann has worked with elders, persons with disabilities and those at end of life using her skills both as a massage therapist and an occupational therapist.  She is committed to empowering massage therapists, health professionals and caregivers across the nation with the knowledge, skills and sensitivity needed to provide care in the form of skilled touch for elders and the ill or dying person. Ann lives in Springfield, Missouri where she has a massage practice serving older adults in facility care and is a hospice volunteer. You can reach Ann at ann@compassionate-touch.org

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Therapeutic Strategies for Surgeries, Scars, and Burns with Pete Whitridge

Live broadcast: Wednesday, May 28 at 8:00pm Eastern

Therapeutic Strategies for Surgeries, Scars, and Burns

Do scars change in response to fascial stretching?  What happens at a cellular level when you massage a surgical scar?  A burn?  A bruise?  Join Tom in this exciting discussion about the positive impact your treatments can have on these conditions.  He will also discuss some case studies, literature searches, and review some of the findings from the First International Fascia Congress at Harvard Medical School.  

Pete Whitridge has been active in the professional associations and completed a four-year term on the Florida Board of Massage Therapy, serving two years as Chairman. He received the Charles Canfield Award from the FSMTA in 2004 for Service to the Profession. He is a frequent CE presenter at state and national massage therapy and chiropractic conventions.  Pete resides in Fort Pierce, Florida with his wife (and editor) Lee.  Pete also teaches myofascial therapy and business skills at 5 different massage therapy schools throughout the country and internationally.  You can reach Pete at justaskpete@mac.com or view his online classes at www.yourceplace.com

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Introduction to the Back Force Transmission System with Thomas Liberto

Live Broadcast: Wednesday, June 4th at 8:00pm Eastern

Introduction to the Back Force Transmission System

Drs. Serge Gracovetsky (The Spinal Engine) and Andre Vleeming (Form and Force Closure of the Sacroiliac Joint) combined to discover three muscle-tendon-fascial slings that serve to absorb and transfer the energy generated during a gait.  Join Thomas as he introduces you to these mechanisms by which we walk, (by the way, the legs have less to do with gait than what you may think) and to the mechanisms by which the forces produced by spinal motion and of ground reactive forces propel the body forward in time and space.  These muscle-tendon-fascial slings will be presented and their function appreciated. 

Thomas Liberto has traveled to Hawaii, Michigan, Colorado, New Mexico, Texas, Pennsylvania and California, studying Reflexology, Receptor-Tonus (Trigger Point) Technique, Reiki Healing, Clinical Kinesiology, and Body Alignment and has attended seminars in Applied Kinesiology from its founder and developer George Goodheart, DC. He has been a practicing massage therapist for over 30 years and a teacher of health care professionals for 25 years. Mr. Liberto has instructed at several schools and presented at many FSMTA and FCA events. Thomas was awarded Business Professional of the Year from the FSMTA 2000-2001. He owns and operates a successful practice, Liberto Therapy Associates, in Lake Worth, FL. You can reach Thomas at thomas@libertotherapy.com

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Click here to hear the recorded replay of the Massage in Schools broadcast